Thursday, June 23, 2011

Complexity Matters

Every assignment is different. Every home is sited on its own unique parcel of real estate, in a singular market and affected by perhaps profound local influences. The complexity of a home sale assignment should have an impact on how you manage it - even how you organize your operation.

Be careful not to assume a counselor with 2 years experience can handle equally well low and high complexity home sale assignments. If you develop a complexity estimate, or score, it will help you apply the right resources when they matter.

Let's say, for example, a low complexity score is 20 and a high score is 70. Size, price, competition, market factors, trend of the market (using data like FHFA), amenities, location all contribute to developing the score. Take into consideration how much market inventory at the price range is on the market (12 months today is not uncommon).

So for your property scoring 70: Assign a counselor with skills and experience that match. Consider assigning a risk manager type to tag-team with the counselor. Select realtors with demonstrated ability to move high complexity properties within time goals, and at good sale price results - based on metrics. Create appraiser lists using only those who are accurate at the higher complex properties - overall variance as a measure may not be good enough.

Pre-decision tools can help make the assessment even before home sale begins. But this is not a place, or market in which to eyeball it. Develop a quantitative tool that informs all involved, and that will also be an aid in transferee and client discussions.

On every completed assignment, conduct a review of the transaction. Use it to inform your operations process, and to develop policy recommendations.

More soon...

No comments:

Post a Comment