Are White Papers Obsolete?

In this age of 300 word blog posts and 280 character tweets, some worry that the venerable white paper is a thing of the past.  Will people take the time to read 1500 words that experts assemble into highly informative and useful documents?

Here's the thing:  it's hard to cram into the shorter posts the valuable analysis and detail which the best white papers deliver.  The accompanying charts and graphs - useful for visual learners - fit much better into a long format.  In these challenging times, we ought not limit our sources used to gain mastery in relocation management.  So here are some suggestions:

1.   Deliver white papers with a short summary of the salient points of the document.
2.   Tailor the summary to the known issues your client faces.
3.   Consider offering a webinar to present the content, and key lessons.
4.   Offer a podcast of the document for those who prefer this alternative delivery method.

To make the best use of your audience's time, present insights and new ideas, rather than going over old ground.  You have a better chance of grabbing their attention.